How Much is Too Much Advertising?
Or, in other words, how Hulu made me sick of Disney World. How much is too much? I’ll admit it, when Hulu first came out I was a HUGE fan. As someone who’s long since tossed the TV in the house, the idea of watching current shows with limited advertising for free was very appealing. And at first, it was a wonderful idea. One forty five minute show, with a few commercials here and there and I even got to vote on whether or not I liked them and if not they would go away. Jackpot! I would fill my tv shows with the Geico gecko, tech gadgets, and only things I actually cared about. Oh Hulu,...
Read MoreCaribou and The Shop Vac
It’s easy to think that marketing is about logos, websites, brochures, social media and a variety of other tactics. But if you own a retail store, or have a physical presence for customers, your marketing goes a whole lot further. Case in point? How Caribou Coffee helped affirm my relationship with Starbucks… As a business owner I have a tendency to have a lot of meetings in coffee shops. They’re convenient, they’re relatively inexpensive, and they provide a neutral ground. And usually, they’re quite conducive to getting work done, before, during, and after a meeting. Now I’ll...
Read MoreDon’t Diss the Competition
We’ve all seen it. From the little mom and pop shops that proclaim how the other guy will take your money and leave you high and dry, to the big giants of Facebook. They actually admitted to hiring a PR firm to blast Google. Sprint attacks At&t. T-Mobile goes after Sprint, and Verizon attempts to take down them all. Is there anything wrong with healthy competition? Not at all! In fact, I’m a huge advocate. It’s one of the things that makes this country great! But you, your company, and especially your brand, should be able to stand on it’s own two feet. Attract your customer...
Read MoreDon’t Talk To Strangers!
It’s what we heard over and over again when we were kids. “Don’t talk to people you don’t know. Never go anywhere with someone you just met. Stay away from that guy in the van with the candy…” ok, so that last one was probably a wise suggestion. Of course, now as adults we’re supposed to be avid “networkers” with magical abilities to work a room like a pro. In fact, you’re supposed to talk to people you don’t know. You’re supposed to make eye contact with those other people hovering in line for the food as if they haven’t eaten in days. You’re supposed to go...
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